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PALMAR Swimwear - Inspired by the Beauty of the Mediterranean

...because nowhere does summer or a day by the sea feel so pure and carefree as between the cliffy beaches, small villages and fragrant olive groves along the Mediterranean Sea.

​Simple, stylish, pure and genuine - this is our PALMAR swimwear collection. Our designs convince as easy-to-wear, down-to-earth swimwear and combine femininity with sophistication. 

Founder & CEO


I founded Palmar for one reason: I want all women to experience the indescribable feeling of feeling comfortable and beautiful in a bikini. We are all unique and we don't need to hide ourselves, whether on the beach or anywhere else. My motto is wear the tight panties!

The design of the Anais has been my favorite since the day I tried the first sample. So refined and elegant, it suits every body.

Delaia's favorite bikini

Fullfilment & Customer Service


I've been with Palmar since 2022 and I'm happy to help our customers find the right bikini. Both online and in the boutique in Zurich. My favorite part is the palmar moment - the radiance of a customer when she wears a palmar bikini for the first time and realizes how great she looks!

I love to mix and match my bikinis. The colors and fabrics all go together but my favorite is the fresh combo of Fuchsia with Mango Ribbed.

Britney's favorite bikini

Marketing & Design


At Palmar I have been able to reach my full potential since day one. My work is so varied, I can let my creativity run free. In our small dynamic team, there is a good, motivated atmosphere every day, which allows for all positive sides and all weaknesses. I think it's great that the team accepts you for who you are, both inside and out.

When I want to feel confident and sexy, the Gabrielle is my favorite!

Giulia's favorite bikini